• Latest Updates
    • Industry News
  • Campaign Updates
    • Campaign Spot
    • Campaign Feature
    • Campaign Face Off
    • Campaign Review
    • Topical Spot
    • Ad Spot
  • Industry Telescope
    • Expert Speak
    • Guest Post
    • Campaign Confessions
  • Interviews
  • The Pulse
    • Special Editions
  • Case Studies
  • Events
    • 30Under30
    • SuperWomen
    • Best Social Media Brands
    • Indian Agency Awards
  • Platform Updates
    • How To
    • Instagram
    • Facebook
    • Threads
    • LinkedIn
    • Twitter
    • Google
    • Youtube
    • SnapChat
    • Pinterest
  • Marketer's Hub
    • Samosa Snippets
    • Brand Saga
    • Decode
    • Social Media Strategy
    • Deep Dive
ad_close_btn
  • Latest Stories
  • News
  • Industry Updates
  • Topical Spot
  • Experts Speak
  • Interviews
  • Case Studies
  • Campaign Spot
  • Guest Post
  • Samosa Snippets

Powered by :

You have successfully subscribed the newsletter.
banner

Experts Speak

fi - 2025-11-05T162635.625Experts Speak

Does long-form copy still have a place in an attention-deficit world?

As 15-second videos and AI-generated text dominate, we speak to industry experts about the future of deep brand storytelling: Is the craft of long-form copy fading, or just evolving?

By Joe
logoNov 06, 2025 15:11 ISTlogo 7 Min read
festive influencer marketingExperts Speak
Tier-2 creators took the lead in festive-season influencer marketing
By Sneha Medda
logoNov 05, 2025 12:46 ISTlogo 5 Min read
Women’s cricket sponsorship upliftExperts Speak
Women’s cricket could see a 30-40% sponsorship uplift after World Cup win
By Shamita Islur
logoNov 04, 2025 15:07 ISTlogo 9 Min read
India’s proposed AI labelling regulationsExperts Speak
Do we need to label it yet? What leaders think about the new AI mandate
By Shamita Islur
logoNov 03, 2025 10:34 ISTlogo 8 Min read
HalloweenExperts Speak
How brands are localising Halloween for India
By Pranali Tawte
logoOct 31, 2025 09:01 ISTlogo 6 Min read
Festive media mixExperts Speak
Festive media mix report card 2025: Ad spends rose 12-20%, digital led the way
By Pranali Tawte
logoOct 30, 2025 12:45 ISTlogo 7 Min read
customer retention post festive seasonExperts Speak
Why festive flings don't last: The customer retention crisis
By Shamita Islur
logoOct 28, 2025 09:01 ISTlogo 8 Min read
Piyush PandeyExperts Speak
Those touched by Piyush Pandey honour his teachings
By Pranali Tawte
logoOct 27, 2025 16:49 ISTlogo 10 Min read
women in festive adsExperts Speak
Have women in festive ads stepped out of the kitchen?
By Sneha Medda
logoOct 23, 2025 10:00 ISTlogo 7 Min read
innovation & tech seen during DiwaliExperts Speak
Did innovation do the heavy lifting this Diwali?
By Shamita Islur
logoOct 22, 2025 10:00 ISTlogo 9 Min read
1 2 ... Next
banner
Latest Stories
banner
banner
banner
Latest Stories
Latest Stories
    Powered by


    Subscribe to our Newsletter!




    Powered by
    Select Language
    English

    Share this article

    If you liked this article share it with your friends.
    they will thank you later

    Facebook
    Twitter
    Whatsapp

    Copied!