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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

Zivame Brand Saga

Brand Saga: Zivame’s marketing shift away from the hush-hush around lingerie

Once a hushed topic, lingerie shopping in India has become more open and informed. Zivame’s consistent marketing and communication efforts have played a role in this shift. Here’s how the brand used education, inclusivity, and real conversations to reshape consumer habits and category norms.

By Pranali Tawte
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