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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

TBWA India #SSCannesWatch

TBWA India’s Cannes 2025 entry reflects on language, identity, and expression

At Cannes Lions 2025, TBWA India enters ‘The Inglish Dictionary’, a design-led campaign that explores cultural identity through the evolution of Indian English.

By Pranali Tawte
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The (unofficial) guide to winning a Cannes Lion
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Not just for the 'Big Boys': ABBY Awards
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logoMay 20, 2025 10:47 IST logo 4 Min read
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