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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

GroupM rebranding Experts Speak

GroupM’s shakeup and possible impact on workforce

A rebrand, a restructure, and a refresh of the media mammoth’s playbook. With WPP potentially sunsetting GroupM, industry experts say the fallout could include layoffs, a shift in brand equity, and a fresh chapter in the holding company’s long play for efficiency.

By Pranali Tawte
May 13, 2025 16:32 IST 9 Min read
Mothers day ads Experts Speak
If she’s not smiling and sacrificing, is she still a 'good mom'?
By Pranali Tawte
May 08, 2025 17:49 IST 7 Min read
Wakefit brand saga Brand Saga
Brand Saga: How Wakefit marketed a good night's sleep
By Pranali Tawte
May 07, 2025 18:21 IST 6 Min read
Paytm Brand Saga Brand Saga
Brand Saga: How marketing helped Paytm win India’s trust
By Pranali Tawte
Apr 29, 2025 18:32 IST 6 Min read
Virat Kohli Experts Speak
Is Virat Kohli’s move to Agilitas a new dawn for athletes in Indian business?
By Pranali Tawte
Apr 29, 2025 16:49 IST 8 Min read
Netflix India Brand Saga
Brand Saga: How Netflix India won cable-loyal Indians with its marketing
By Pranali Tawte
Apr 24, 2025 13:33 IST 8 Min read
IPL Effective Ads Experts Speak
What makes an ad truly effective during IPL?
By Pranali Tawte
Apr 22, 2025 11:43 IST 7 Min read
Binda Dey KKR Interviews
Korbo, Lorbo, Jeetbo: Binda Dey on the marketing legacy of KKR
By Pranali Tawte
Apr 15, 2025 14:50 IST 9 Min read
IPL 2025 Experts Speak
More brands bet on influencer marketing this IPL; projected spends at ₹550 crore
By Pranali Tawte
Apr 14, 2025 13:29 IST 7 Min read
ixigo April Fools Brand Saga
Brand Saga: How ixigo keeps travelers hooked every April Fools
By Pranali Tawte
Apr 02, 2025 18:18 IST 6 Min read
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