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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

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As media planning resets, the skills that define a strong planner in 2026

As ad spend surges and attention fragments, experts share that media planning is being reshaped by AI, non-linear journeys and data overload, demanding sharper judgment, not just speed.

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