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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

Zivame Brand Saga

Brand Saga: Zivame’s marketing shift away from the hush-hush around lingerie

Once a hushed topic, lingerie shopping in India has become more open and informed. Zivame’s consistent marketing and communication efforts have played a role in this shift. Here’s how the brand used education, inclusivity, and real conversations to reshape consumer habits and category norms.

By Pranali Tawte
May 20, 2025 16:04 IST 8 Min read
Abby Awards 2025 Samosa Snippets
Not just for the 'Big Boys': ABBY Awards
By Pranali Tawte
May 20, 2025 10:47 IST 4 Min read
Goafest 2024 Samosa Snippets
Goafest 2025 amplifies its fun element to woo young marketers
By Pranali Tawte
May 19, 2025 11:44 IST 3 Min read
GroupM rebranding Experts Speak
GroupM’s shakeup and possible impact on workforce
By Pranali Tawte
May 13, 2025 16:32 IST 9 Min read
Mothers day ads Experts Speak
If she’s not smiling and sacrificing, is she still a 'good mom'?
By Pranali Tawte
May 08, 2025 17:49 IST 7 Min read
Wakefit brand saga Brand Saga
Brand Saga: How Wakefit marketed a good night's sleep
By Pranali Tawte
May 07, 2025 18:21 IST 6 Min read
Paytm Brand Saga Brand Saga
Brand Saga: How marketing helped Paytm win India’s trust
By Pranali Tawte
Apr 29, 2025 18:32 IST 6 Min read
Virat Kohli Experts Speak
Is Virat Kohli’s move to Agilitas a new dawn for athletes in Indian business?
By Pranali Tawte
Apr 29, 2025 16:49 IST 8 Min read
Netflix India Brand Saga
Brand Saga: How Netflix India won cable-loyal Indians with its marketing
By Pranali Tawte
Apr 24, 2025 13:33 IST 8 Min read
IPL Effective Ads Experts Speak
What makes an ad truly effective during IPL?
By Pranali Tawte
Apr 22, 2025 11:43 IST 7 Min read
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