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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

Festive campaigns timing Experts Speak

Can festive campaign timing make or break your ROI?

Is your festive campaign too early, too late, or just right? Industry experts reveal how getting the timing right can unlock stronger ROI and help your brand stand out in a cluttered season.

By Pranali Tawte
Aug 06, 2025 13:59 IST 5 Min read
Harshad and Kainaz Samosa Snippets
I'm chai & she's coffee: How Harshad and Kainaz became each other's constant
By Pranali Tawte
Aug 02, 2025 18:34 IST 9 Min read
Ajit Varghese Samosa Snippets
Ajit Varghese on reviving Kyunki and the future of fictional IPs
By Pranali Tawte
Jul 30, 2025 17:17 IST 4 Min read
Rajah Chaudhry Samosa Snippets
NBA's Rajah Chaudhry on embedding basketball into India’s cultural DNA
By Pranali Tawte
Jul 25, 2025 15:25 IST 6 Min read
business of emotions Experts Speak
When the emotion tank runs out in the business of emotions
By Pranali Tawte
Jul 24, 2025 14:37 IST 7 Min read
Cindy Rose WPP Experts Speak
Can Cindy Rose be the missing piece WPP needs?
By Pranali Tawte
Jul 17, 2025 13:13 IST 8 Min read
Bumble Marketing Brand Saga
Brand Saga: How Bumble’s marketing flipped dating norms with the first move
By Pranali Tawte
Jul 15, 2025 18:47 IST 10 Min read
Sumeet Bhojani Interviews
Godrej Enterprises earmarks ₹1,500 crore for branding and marketing over 3 years
By Pranali Tawte
Jul 08, 2025 16:47 IST 9 Min read
content distribution Experts Speak
Where does content really land today?
By Pranali Tawte
Jul 04, 2025 13:22 IST 5 Min read
H1 H2 Experts Speak
After a volatile H1, advertising anticipates smoother sailing in H2
By Pranali Tawte
Jul 02, 2025 20:27 IST 7 Min read
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