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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

Templatisation trap SM Live

Why brand feeds all look the same

In a content economy addicted to trends, industry insiders weigh in on how to escape the trap of templatisation, the true role of AI, and why brand clarity matters more than ever.

By Pranali Tawte
Jun 30, 2025 19:49 IST 3 Min read
Content distribution SM Live
Rethinking content distribution in 2025
By Pranali Tawte
Jun 30, 2025 19:28 IST 3 Min read
Mayur Hola SMLive SM Live
Mayur Hola on building the brand that doesn’t take itself seriously
By Pranali Tawte
Jun 30, 2025 15:50 IST 2 Min read
Cannes Lions 2025. Experts Speak
Cannes Lions 2025: 12 agencies and 32 Lions tell a bigger story
By Pranali Tawte
Jun 24, 2025 13:11 IST 5 Min read
Britannia and Talented Industry Updates
Britannia and Talented respond to questions around Cannes-winning campaign
By Pranali Tawte
Jun 23, 2025 12:58 IST 5 Min read
Cannes Lion Experts Speak
The agency’s trophy cabinet now has a Lion. What changes?
By Pranali Tawte
Jun 19, 2025 13:17 IST 6 Min read
WPP’s next CEO Experts Speak
What WPP’s next CEO must fix first
By Pranali Tawte
Jun 16, 2025 16:59 IST 9 Min read
TBWA India #SSCannesWatch
TBWA India’s Cannes 2025 entry reflects on language, identity, and expression
By Pranali Tawte
Jun 12, 2025 19:40 IST 2 Min read
Back to school marketing Experts Speak
Back to school marketing peaks in June, driving 40% of annual spending
By Pranali Tawte
Jun 11, 2025 18:21 IST 6 Min read
The Tutari #SSCannesWatch
VML India’s Cannes 2025 entry explores gender and tradition through the lens of Tutari
By Pranali Tawte
Jun 09, 2025 18:54 IST 2 Min read
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