Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

TBWA India’s Cannes 2025 entry reflects on language, identity, and expression

At Cannes Lions 2025, TBWA India enters ‘The Inglish Dictionary’, a design-led campaign that explores cultural identity through the evolution of Indian English.

By Pranali Tawte

Jun 12, 2025 19:40 IST logo

2 Min read

Back to school marketing

Back to school marketing peaks in June, driving 40% of annual spending

By Pranali Tawte

Jun 11, 2025 18:21 IST logo

6 Min read

VML India’s Cannes 2025 entry explores gender and tradition through the lens of Tutari

By Pranali Tawte

Jun 09, 2025 18:54 IST logo

2 Min read

DDB Mudra Group

Unpacking DDB Mudra Group’s entries for Cannes Lions 2025

By Pranali Tawte

Jun 09, 2025 11:29 IST logo

5 Min read

IPL 2025 wraps up but was it worth the spend for advertisers?

By Pranali Tawte

Jun 05, 2025 10:55 IST logo

10 Min read

tgthr. Cannes Lions

Deconstructing tgthr.’s entries for Cannes Lions 2025

By Pranali Tawte

Jun 04, 2025 11:02 IST logo

4 Min read

Wondrlab Cannes entries

Inside Wondrlab's entries for Cannes Lions 2025

By Pranali Tawte

Jun 04, 2025 11:00 IST logo

4 Min read

Winning a Cannes Lions

The (unofficial) guide to winning a Cannes Lion

By Pranali Tawte

Jun 02, 2025 09:25 IST logo

9 Min read

Brand Saga: Zivame’s marketing shift away from the hush-hush around lingerie

By Pranali Tawte

May 20, 2025 16:04 IST logo

8 Min read

Abby Awards 2025

Samosa Snippets

Not just for the 'Big Boys': ABBY Awards

By Pranali Tawte

May 20, 2025 10:47 IST logo

4 Min read