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Pranali Tawte

After spending almost a decade waiting for the letter of acceptance to Hogwarts School of Witchcraft and Wizardry, she settled on being a wizard at writing. When she is not working, you will find her eating, shopping, or petting dogs. She will resurrect from the dead for donuts, dark chocolates, and an Americano. Michael Scott once said, "Sometimes I’ll start a sentence, and I don’t even know where it’s going. I just hope I find it along the way.” and it pretty much sums up her career!

AlcobevExperts Speak

Why experiences became AlcoBev’s most valuable media in 2025

As global growth remained uneven, alcobev brands focused on experiences, cultural relevance, and immersive engagement to connect with consumers.

By Pranali Tawte
logoDec 26, 2025 13:08 ISTlogo 6 Min read
Shark Tank IndiaMarketing Shorts
What Shark Tank India reveals about building scalable IPs in OTT
By Pranali Tawte
logoDec 19, 2025 15:36 ISTlogo 4 Min read
Marketing funnelExperts Speak
What did media heads find at the end of the marketing funnel in 2025?
By Pranali Tawte
logoDec 17, 2025 14:09 ISTlogo 5 Min read
Vineet Sharma ICCMarketing Shorts
Vineet Sharma on AB InBev’s big cricket leap with global ICC partnership
By Pranali Tawte
logoDec 12, 2025 15:00 ISTlogo 3 Min read
WPL 2026 buying seasonExperts Speak
Inside the WPL 2026 buying season
By Pranali Tawte
logoDec 11, 2025 09:00 ISTlogo 6 Min read
Clients on acquisitionExperts Speak
Fall of legacy brands: Where do clients stand?
By Pranali Tawte
logoDec 05, 2025 07:00 ISTlogo 8 Min read
The Collective on Omnicom-IPG leadershipIndustry Updates
The Collective raises concern over lack of women leaders in newly announced Omnicom-IPG structure
By Pranali Tawte
logoDec 04, 2025 10:57 ISTlogo 2 Min read
Networks vs IndependentsExperts Speak
As holding companies streamline, do independent agencies gain an edge?
By Pranali Tawte
logoDec 04, 2025 07:00 ISTlogo 6 Min read
Sanjay MehtaInterviews
Advertising still treats ageing as either illness, retirement, or dependence: Sanjay Mehta
By Pranali Tawte
logoDec 02, 2025 09:00 ISTlogo 7 Min read
MP TourismBrand Saga
Brand Saga: How MP Tourism became the heart of India
By Pranali Tawte
logoDec 01, 2025 09:00 ISTlogo 10 Min read
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