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Experts Speak

Festive media mixExperts Speak

Festive media mix report card 2025: Ad spends rose 12-20%, digital led the way

The numbers are in, India’s festive ad spends hit new highs, with digital leading the charge and creativity evolving for a multi-screen world. This is a report card of how India advertised this season.

By Pranali Tawte
logoOct 30, 2025 12:45 ISTlogo 7 Min read
customer retention post festive seasonExperts Speak
Why festive flings don't last: The customer retention crisis
By Shamita Islur
logoOct 28, 2025 09:01 ISTlogo 8 Min read
Piyush PandeyExperts Speak
Those touched by Piyush Pandey honour his teachings
By Pranali Tawte
logoOct 27, 2025 16:49 ISTlogo 10 Min read
women in festive adsExperts Speak
Have women in festive ads stepped out of the kitchen?
By Sneha Medda
logoOct 23, 2025 10:00 ISTlogo 7 Min read
innovation & tech seen during DiwaliExperts Speak
Did innovation do the heavy lifting this Diwali?
By Shamita Islur
logoOct 22, 2025 10:00 ISTlogo 9 Min read
fi - 2025-10-19T215802.941Experts Speak
Can conscious celebrations ever be a campaign narrative for Diwali?
By Joe
logoOct 21, 2025 10:00 ISTlogo 6 Min read
South India DiwaliExperts Speak
How Deepavali at dawn shapes Southern India’s marketing
By Shamita Islur
logoOct 17, 2025 09:00 ISTlogo 8 Min read
North Indian Diwali campaignsExperts Speak
Why homecoming is at the heart of North Indian Diwali campaigns
By Sneha Medda
logoOct 16, 2025 16:42 ISTlogo 7 Min read
apparel brands festive seasonExperts Speak
How apparel brands sparked festive joy this season
By Sneha Medda
logoOct 16, 2025 13:36 ISTlogo 6 Min read
33 (1)Experts Speak
Good trumps evil, and other narratives that inspire campaigns in East India
By Joe
logoOct 15, 2025 16:07 ISTlogo 7 Min read
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