ZEE5

fi (17)Case Studies

Case Study: How ZEE5 transformed chaos & quirks of Indian family into cultural narrative

With Bakaiti, the brand captured middle-class family life with humor and relatable storytelling, blending cultural cues and digital creativity to connect with audiences.

By Social Samosa
Oct 31, 2025 09:00 IST 4 Min read
veInterviews
ZEE5’s Shresth Gupta on CTV, regional content, and the future of SVOD in India
By Harshal Thakur
Mar 20, 2025 15:25 IST 9 Min read
12Industry Updates
ZEE5's Manish Kalra steps down
By Social Samosa
Dec 26, 2024 12:24 IST 1 Min read
Prerna JhaIndustry Updates
Prerna Jha joins Jio Studios as General Manager, Marketing
By Social Samosa
Oct 20, 2023 13:47 IST 1 Min read
Abhirup DattaInterviews
In terms of ad spends, OTT is steadily gaining ground: Abhirup Datta
By Pranali Tawte
Sep 29, 2023 17:49 IST 4 Min read
TVF PitchersMovie Marketing
Inside: TVF Pitchers' ‘pitching’ strategy
By Shamita Islur
Dec 23, 2022 07:23 IST 27 Min read
Divya DixitIndustry Updates
Divya Dixit to move on from ALTBalaji
By Social Samosa
May 20, 2022 06:15 IST 1 Min read
ZEE5 Madison digitalIndustry Updates
Madison Digital wins the AVoD mandate of ZEE5
By Social Samosa
Oct 05, 2021 04:51 IST 2 Min read
Helmet Marketing strategyMovie Marketing
Helmet Marketing Strategy: Making condoms accessible on screen & in the real world...
By Aishwarrya Chakraverty
Sep 17, 2021 14:33 IST 58 Min read
ZEE5 and TVF collaborationIndian Social Media
Partnership with TVF will help us with customer acquisition & retention: Nimisha Pandey, ZEE5
By Aishwarrya Chakraverty
Jun 21, 2021 06:55 IST 3 Min read
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