‘The only thing that’s constant is change’. I personally believe Zuckerberg is taking this quite seriously now.
Wondering why I am saying this?
Before we start off, let’s just have a small introduction to the Facebook advertising types (Just in case if you don’t have a clue of what I am talking about)
Till now, there were only a few ways on how a brand could enter your News Feed.
- Organic post (Obviously cause you have liked the page)
- Friends’ interaction with the Page (Cause your friend likes it and he/she interacted with the page)
- Promoted Post (Advanced Connection targeting)
The only common thing in all the above mentioned scenarios, there was a connection — either first or second degree. Even if you have not actually liked the page, there was a connection at some level that made you the TG of the said post/page.
So, today morning I log on to my Facebook account and I see this:
Absolutely freaked me out. Well, it’s not the first time Facebook has managed to freak me out, but thinking about it once again, I may not be the only one or the even the first one to freak out after seeing this.
So, what do I do after seeing this? Yes, I try to find out more about it and what do I find? Nothing really, except that it’s the most potent form of Facebook Advertising till date (Well, that’s what I believe personally and you may disagree if you want), but just take a look at the findings:
- No Connections and
- News Feed
What do you get when you add all three together? Yes, you got it right, a kickass advertising tool.
For all of you who are wondering, Yes, Like Seriously. No connection necessary.
Yes, I agree that it’s not exactly ground breaking form of advertisement. It’s basically combining a sidebar Page Post Ad and a Promoted Post. In both of the cases, you are promoting an actual post from your Page, but in this case with a Suggested Page Post Ad, you can target anyone with it and it’s not just about targeting, but also about the increased visibility on the users timeline that too without any connections.
Personal belief is that, this can be a game changer for Facebook when it comes to Page growth.
What do you think? Is this something you think will work?
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