Social Media Case Study: How Slideshare Helped Simplify360 Build a Strong Global Brand

Brand:

Simplify360

Content Strategy:

The best content rules. The strategy takes it there. The right choice of platform takes it to the top.

The type of content that we published on Slideshare:

  1. How-to & case studies on Simplify360
  2. Leadership presentations
  3. Research reports
  4. How-to generic social media presentations

Results:

  • 81 Slideshares
  • Over 2.5 million views
  • 2730+ Downloads
  • 251 direct leads
  • 31k+ average number of views for a presentation
  • 22 Slideshare posts promoted as ‘Featured Content’ on the home page.
  • 23 Slideshare posts became hot on at least one social network (Twitter, Facebook or Linkedin)

Blogs, Facebook and Twitter can compliment Slideshare in a big way.

Business Outcomes:

  • 3 to 5 strong business leads every week; over 25 indirect leads
  • Most enterprises know Simplify360 through one of our research papers
  • Strong branding among agencies; they are our regular readers
  • The creation of a premium Band – Simplify360

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