Xpress Money, the world’s most dependable money transfer brand, has appointed Gozoop Online to augment their social media presence. With presence in Dubai and Mumbai, Gozoop is an end to end digital marketing agency. The agency is set to lead the social media strategy and communication for Xpress Money to ensure synchronization between online and offline activities.
The objective of Xpress Money to appoint an agency is to leverage its digital presence to increase consumer connect. Gozoop will make use of consumer-centric platforms like Facebook, Twitter, FourSquare, YouTube etc. to reach out to existing and potential Xpress Money users and engage with them.
Commenting on the development, Mr. Vinesh Nair, VP- Global Marketing and Communications, Xpress Money said,
Xpress Money as an organization, believes that digital media is an extremely important channel to engage with and have meaningful conversations with consumers. It makes perfect sense for a brand like Xpress Money to have an active and a continually interactive digital media presence. We have executed some of our biggest initiatives in the past that were purely seeded through Facebook. With Gozoop’s in-depth understanding of the medium and strategic inputs, we now have a robust social media presence and we are confident about their levels of execution.
Mr. Dushyant Bhatia, MD of Gozoop says,
We are excited to work with Xpress Money on enhancing its digital media presence. We are happy to have a client that believes in digital media and considers it as a core part of their overall marketing strategy. We look forward to adding substantial value and help Xpress Money achieve its objectives.