Social Wavelength Awarded the Social Media Mandate for Force Gurkha

Force Motors awarded its Gurkha Social media mandate to Social Wavelength; winners of 2 consecutive ‘Best Agency of the Year’ awards.

Force Motors is a fully, vertically integrated automobile company, with expertise in design, development and manufacture of the full spectrum of automotive components, aggregates and vehicles. Force provides a range of products including Small Commercial Vehicles, Light Commercial Vehicles, Multi-Utility vehicles, Agricultural Tractors and newly launched Personal Vehicles- Force One and Gurkha.

Force Motors launched the Gurkha, world’s first E.O.V (Extreme Off-roader Vehicle) on February 15, 2013 in New Delhi. The Gurkha is an ideal vehicle for ‘off road’ enthusiasts. It is the first vehicle in its class to offer differential locks on both front and rear axles; best in class ground clearance and a snorkel intake to comfortably drive through 550 mm water. The Gurkha is available in the Hard Top and Soft Top versions in 3 attractive colours.

Mr. Naresh Rattan, President (Corp Sales and Marketing), said,






Expanding our online brand presence through social media will enable us to connect with internet savvy customers. It is important to partner with an agency that brings its expertise and experience in the field of social media communication to connect effectively.



On the occasion, Social Wavelength‘s Joint CEO Hareesh Tibrewala commented,






We are delighted to take the world’s first E.O.V to the consumers. We are sure that leveraging social media presence will play a significant role in audience interaction for Force Gurkha across social media platforms.



About Social Wavelength

Social Wavelength is India’s largest social media agency with presence in Mumbai, Delhi, Chennai and Bangalore. It’s suite of services include social media monitoring, online-reputation management, online PR, social media management and building online communities. Social Wavelength is also the authorized reseller for Radian6 for the Indian market.