[Free Download] Social Media Strategy Reviews of Top 5 E-Commerce Brands

E-commerce brands on Social Media are largely seen to be product oriented. Their strategy has been to drive sales through various content buckets and activities on Twitter and Facebook. This E-book throws light on the analysis of the top five e-commerce brands in India and their strategies in terms of content, customer service, engagement and campaign led interactions.

These e-commerce sites have been studied for a period of 3 months, between November 2013- January 2014, using the tool Explic8, a social media analytics platform developed byGermin8. The following brands have been studied:

1. Flipkart
2. Myntra
3. Jabong
4. Homeshop18
5. Snapdeal

The report reviews their presence on popular platforms such as Facebook, Twitter, YouTube & Pinterest.

Key Insights

• The content strategy primarily involves contests, promoting offers and celebrating festivals
• Twitter is leveraged as an effective channel for customer service
• E-commerce brands are possibly the only ones who are leveraging Pinterest in a big way
• Most of the complaints for E-commerce brands are around shipping & packaging

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