Social Media Case Study: How Malabar Gold and Diamonds Reached Out to 227K People on Women's Day

Brand Name

Malabar Gold and Diamonds

Introduction

“Incredible Women” aims to celebrate the contribution of women in our society. It provided a platform for recognizing and acknowledging their efforts.

This was not an incentive-based campaign. They just provided a platform for our audience to share the stories of incredible women in their lives.

Campaign Objectives

• To acknowledge the contribution of women in our society
• To bring relevant and user-generated content for celebrating International Women’s Day on our blog

Execution

The idea was very simple and inviting - Participants were asked to go the landing page and just submit their stories.

Step 1

The campaign was kick-started with the help of a Facebook Sponsored Post, along with tweets, sent from the twitter handle.

Step 2

To increase the participation, user stories were shared on the Facebook Page in order to acknowledge their support;

Results

• No. of stories shared – 49
• Impressions – 261,445
• No. of unique people reached – 227,456