Webisodes and audiosodes can be efficiently used by a brand. Audiosodes being wherein people actually call in on a certain number to listen to what happens on a show. Webisodes are uncut versions of the television shows which are very popular among online users.

Eklavya Bhattacharya, Digital Head, MTV India, tells us about various ways in which a television show can be marketed online as opposed to the usual trailers and promotions done through traditional mediums. He also speaks about interesting ways to create curiosity and increase viewership.

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