TRP ratings are the driving force for any channel. Since it is the basic benchmark for the success of a channel, it is necessary to achieve them through any strategy, be it social or digital.
In this conversation with Vivek Srivastava, Digital Head, Colors TV, he explains to us what the social media interaction and communication means for them and why is it necessary for them to have a strong social media base keeping in mind the huge viewership base they carry.
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