Social Media Case Study: How Adventure Island Amusement Park Drove Almost 28K Check-Ins

Brand Name

Adventure Island

Agency Name

Hats-Off digital

Adventure Island, is an amusement park in Rohini, Delhi. They wanted to reach out to the right audience with an effective strategy and a strong focus on keeping up their name and also to spread word about the famous rides, attractions, ambiance and the fun-factor of Adventure Island. They started effective campaigns or contests to bring about engagement and interaction on the page and offered gifts to contest winners to build brand goodwill.

Objective

• To reach the right audience through effective strategy and strong focus on keeping up the name of Adventure Island.
• Appealing creative visuals and content which lets our fans know about the park and the kind of fun one can experience on visiting.
• To spread the word about the famous rides, attractions, ambiance and the fun-factor of Adventure Island.
• To let our fans know about new offers or any events happening on some festivals.
• To urge our fans to come to Adventure Island again and again.
• To start effective campaigns or contest to bring engagement and interaction on the page and offer gifts to contest winners and build brand goodwill.

Results

We started working on Adventure Island’s page in September when the page likes were 7,000 and now we have more than 35,000 likes. This journey uptil now which has given us 5x rise from the starting date. This was purely natural and without any paid ads campaign. Recently, Adventure Island was felicitated with some prestigious awards like winner for the Best Social Media Activity and winner for the best human resource management as well as runner Up award for radio advertisements, print media and variety rides.

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