Brand Name
Ambience Mall, Gurgaon
Agency Name
Togglehead
Objectives
- To promote and increase awareness about in-mall winter events at Ambience Mall, Gurgaon.
- To increase Twitter followers and promote engagement with them.
- To increase fan base and engagement on Facebook.
Execution
A campaign mascot, using his clothing and props as the theme of the week, was displayed as per the events taking place at the mall. In-Mall event promotions for social media promotions took place for 4 days, which included – Posts, Tweets and Contests. The cover photo was changed every week with the theme and the logo of the event.
Facebook Content Planks
- Event Promotion
- Interaction
- Contest Promotion
- Current Affairs
- Special Days
Twitter Contests
Results
- 1500 Mentions on Twitter
- Facebook fan growth increased by 59%
- #ChocoFest trended 3rd in India
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