With every individual and brand having a Facebook page it has become even more competitive to maintain the same with pictures, videos, games, contests and cover photos. After all what you show on your page is perceived by your audiences as good or bad for the brand.
Moreover, it is a platform to showcase your creativity and convey the brand’s message. A number of brands like Bisleri, Fastrack and Sony have taken a thoughtful approach towards their Facebook cover photos.
Now that Facebook has changed its guidelines, you can include specific call to action such as “get it now”, “50% off” in your cover photo. You can get as creative as you want, keeping in mind the 20% text rule.
Cover photos must be at least 399 pixels wide and may not include images with more than 20% text. To get the fastest load times for your Page, upload an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes. For images with your logo or text content, you may get a higher quality result by using a PNG file.
Make sure your cover photos are not deceptive, misleading, infringing on anyone else’s copyright.
5 best ways to use Facebook cover photos for brands
1. Upcoming or Running Campaign:
The best way to announce an upcoming or running campaign for your brand is through cover photos. Create a slogan with pictures in relevance to the message you want to convey through your campaign.
2. Innovative use of logo:
Create your logo in a variations of colours for your cover photo. You could even write your logo in a different language for your cover photo.
3. Benefit of Using your Brand/Product:
Convey the advantages, benefits of using your brand/product through the use of pictures and copy on your cover photo and you will notice an increase in the number of visitors on your page.
4. Thought for the day:
Include thought for the day relevant to your brand with your brand’s logo.
5. Recent ad campaign:
6. “Like Us”
Point to the like button with the “like us” request and a reason someone should like you.
5 best examples of Facebook cover photos:
They had an amazing change of cover on every like on the page which emerged as a campaign for the brand.
They used their benefit in their cover photos. They posted teaser cover photos by placing only the image without the movie name to be telecasted on the channel the same day.
Fiama Integrated Twitter and Facebook Live Covers for Dynamic Live Updates and they were the first ones to do so. This generated 300+ tweets with more than 1 million impressions and an audience reach out of 100,000+ followers, in just three hours.
Fiama integrated an offline event and the number of tweets about it to dynamically change their Facebook cover page. The brand unveiled its hair trends of the season through live tweeting about the event, which changed the cover image of the Fiama Di Wills Facebook page—live.
What a nice way to integrate online and offline events!
They use wacky humour to convey the essence of their brand.
They connect every Indian occasion to their brand with ‘Shumbh Aarambh’ and ‘Meetha Moo’ as their main message.