Yami Gautam's Fairness Jokes Go Viral on Twitter. Is She The New "Babuji"?

A lot of silly and humorous stuff find their way onto social media these days and the latest to join this list, or in fact, we should say, the person at the receiving end is Bollywood actress Yami Gautam. Relatively a new entrant in industry and hardly a couple of Bollywood films in her kitty, she is still as famous as any other top notch heroine, simply because she is the butt of the jokes that are doing the rounds on Twitter these days.

Having recently appeared in an advertisement that promises clean and bright skin, she has been specifically targeted by Twitter users in an extremely satirical way. She has become a synonym of fairness and people are leaving no stone unturned in cracking a joke or two which initially has the word “fair” getting replaced with “Yami Gautam”. Quoting an example, “Everything is fair in love and war” turns out as “Everything is Yami Gautam in love and war.”

With a sudden splurge in the number of jokes cracked day by day, the fairness brand has automatically started gathering more word-of-mouth publicity. The jokes that have created a wave, intentionally or unintentionally, are spreading the brand's name on the move. These mad rounds of discussions are likely to prove as a blessing for the product itself. The experts also consider it as a deliberate move by the brand to go viral, hinting at the various methods employed by the brand these days to garner more eyeballs.

Yami Gautam, today, has become a household name, thanks to the viral phenomenon that is prevalent in the social circuit. It is interesting to learn that a lot of celebrities have been joked about in recent times, notably Ravindra Jadeja, Alok Nath, and now Yami Gautam. The social world is obsessed with humor to such an extent that they do not have any qualms of making a celebrity bear the brunt of it.

This backlash on the pretty actress comes just after Alok Nath’s Babuji jokes which had raised a great amount of hue and cry on Twitter. It is extremely funny to see a celebrity become the center of attraction all of a sudden just because of the brainchild of a random mischievous mind. As long as the stars themselves are not complaining, everyone’s having a pretty “Yami Gautam” time. Oops! I meant a fair time.