Kreata Global, a digital activation technology company with offices in Dubai, Bangalore and Kochi, has bagged the social media account of News 5.
News 5 is a brand-new mobile app from TV 5 News, based in Hyderabad which brings you news, as it happens. It lets users set their location and interests, to receive new updates relevant to them. The app is geo-coded to give the user local content. News from both the home location and roaming location is delivered promptly. It also has publisher tools that let users upload news stories, images and videos.
The app can be downloaded from Google Play Store for Android smartphones and tablets. It will be available soon on iOS as well.
Deepan Parameswaran, Executive Director, Kreata Global says that the mandate is to create awareness about the app and reach out to the tech-savvy generation who are always on the go.
“The launch of News 5 is well-timed. At a time when people are constantly looking up election updates, this app comes in handy. We hope to make the best of the election-fever in promoting News 5,” he adds.
News 5 has a long-term vision of shaping itself into a global news engine. It visualizes its global role as a B2B and B2C news delivery platform. They have chosen digital marketing to spread their footprint far and wide. “Its advantage can be measured with the minutest precision across multiple digital platforms, search engines, social media and Smart Phone apps,” said Mr. Saye Shekhar, News Editor.
Speaking about their decision on choosing Kreata Global to handle News 5 mandates, Mr. B. Ravindranath, Managing Director, News 5, said, “Kreata Global brings to the table a variety of offerings to meet the digital marketing needs of its rich clientele. The promotion of News5 handled by Kreata Global is already yielding efficient and fast results.”