Social Media Case Study: How Lancôme India's Leveraged Instagram Influencers for a New Product Launch

Brand Name:

Lancôme India

Agency Name:

MindShift Interactive

Introduction:

Lancôme Paris is a French luxury perfumes and cosmetics house that distributes products internationally.

Objective:

To create awareness about Lancôme India’s new product launch -­ DreamTone

Reach:

#GoNoFilter – Instagram Outreach #GoNoFilter

Outreach via - Influencer activity: 49000

Outreach via - Reposts: 50000

Sub Total: 99000

Ourtreach via 7 Day Challenge: 693000

Grand Total: 792000