[Video Interview] Apurva Chamaria, HCL, On Social Media Strategy For B2B Segment

For HCL Technologies, social media strategy is based on two factors - either be first in the field or be best. Nothing less than best works for them. According to Apurva Chamaria, Director & Head - Global Branding & Digital Technology, HCL Technologies, it is easy for brands to build a campaign, extend their reach and so on but it is very difficult to be novel and break a mould existing for the brand.

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