The highlight of this year’s Pepsi IPL 7 was the massive campaign the brand executed calling it @ThatPepsiIntern. This initiave took the social media world by storm and became an excellent social media case study on online offline activations. Pepsi didnt only want its IPL fans to watch the games but be a part of it. The camapign started with their brand ambassador Ranbir Kapoor being named the first Papsi intern. Later 13 fans got a chance to travel abroad and in India and were a part of the Pepsi Intern Team.
@ThatPepsiIntern gave its fans a chance to have access to Pepsi’ IPL box with the rights to share exclusive content and experience they had at the games.