Pepsi Launches Social Media Campaign @ThatPepsiIntern with Ranbir Kapoor for IPL Auction

The much awaited IPL season is back with a bang and this time with a whole new level of entertainment with it! Bringing the live action, from Pepsi IPL 2014, to cricket lovers, Pepsi has offered their Brand Ambassador Ranbir Kapoor a nifty new career opportunity as @ThatPepsiIntern.

That Pepsi intern

Starting this new job with Pepsi, Ranbir Kapoor was at the Pepsi IPL 2014 Player Auctions in Bangalore today. From getting the scoop at the player auctions to hanging with team owners, Ranbir Kapoor looks set for a new milestone in his career. What’s more, this new job puts Ranbir on the Twitter bandwagon for the first time [email protected]

Ranbir also Tweets from the @ThatPepsiIntern handle saying that his job is the most exclusive and awesome job at the Pepsi IPL! With access to events and activities, he will not only attend the matches but also get an exclusive first-hand experience of the glamour and excitement of the Pepsi IPL, bringing it to the fans in real-time!

The Pepsi intern had been Live-Tweeting Highlights from the IPL Auctions in an entirely different manner! It’s truly commendable how the brand has gone ahead and created an entire new Social Media property for engaging their audience with real-time updates and behind-the-scenes!

@ThatPepsiIntern twitter handle will generate exclusive content from the Pepsi IPL 2014 and will be the link between the fans and celebrities, thereby bringing the Pepsi IPL experience alive. Through the Pepsi Intern, cricket lovers can directly interact with or send their message across to celebrities. They can [email protected] complete unique tasks for them in the stadium and even win tickets to the matches through contests.

As you can see, the brand has been cross promoting updates about their new intern on their Facebook page!

Pepsi intern

By this means, Pepsi is has been cleverly using their brand ambassador in their social media efforts so that their audience can engage and converse with something more than just a brand. Moreover, Ranbir’s presence adds a sense of credibility and a strong fan following and above all a human touch.

What do you think about the Pepsi Intern? Do share your opinion in the comments below.

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