The #IceBucketChallenge which has become an overnight rage on Social Media has caught up among brands and corporate personalities, challenging each other. This is all being taken up as a fun challenge using Youtube and Twitter primarily.
Amol Dhillon, VP-Strategy & Planning & Strategy, Woodland, the leading outdoor and adventure brand, took the #IceBucketChallenge with his team to help increase awareness about Amyotrophic Lateral Sclerosis (ALS), also known as Lou Gehrig’s disease at Woodland South Extension store in Delhi.
You can view the video here.
The Ice Bucket Challenge began in the US as a way of raising money for, and awareness of, ALS, a neurodegenerative disease, which is responsible for nearly two deaths per hundred thousand populations annually.
To keep the chain going, Amol challenged George John, Director-Marketing Warner Bros. Pictures, Vivek Nayer– CMO Mahindra Auto and Prasenjit Basu – Senior VP Marketing, Ten Sports with teams asking them to “do this within the next 24 hours or donate $100.”
Amol tweeted to George John, Vivek Nayer and Ten Sports, inviting them to take up the #IceBucketChallenge. George John, Warner Bros. Pictures, accepted and met the challenge. He further challenged Nitish Tipnis, Country Head, Nissan. Vivek Nayar, Mahindra also accepted the challenge but chose to donate to the cause.
Vivek Nayer acknowledged and appreciated the #IceBucketChallenge on his Twitter account.
This is an interesting trend on social media considering it is becoming a great way to connect and challenge each other.