Amitesh Rao, Director-Brand & Media, MTS India, says there are many important KPIs but the most important and fundamental for a brand is engagement. The key objective for any brand is the opinions and views people have about them and the online conversations that surround the brand. He says that the philosophy of MTS India is ‘Love us or Hate us, but cant ignore us.’

In this video he talks in detail about how they measure KPIs to measure social media performance of the brand.

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