KPIs are measured according to the response that they receive on their various social media activities.
In this interview, Ekalavya Bhattacharya, Head of Digital, MTV India, has emphasized on having a social media handling team within the company itself and how KPIs are used in measuring the effectiveness of their social media activities.
To sponsor the series or to become a video partner drop us a mail through our contact form. You can also let us know if you want your brand to get interviewed.