[Video Interview] Ekalavya Bhattacharya, MTV India, on KPIs Used to Measure Social Media Activities

KPIs are measured according to the response that they receive on their various social media activities.

In this interview, Ekalavya Bhattacharya, Head of Digital, MTV India, has emphasized on having a social media handling team within the company itself and how KPIs are used in measuring the effectiveness of their social media activities.

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