Amitesh Rao, Director-Brand & Media, MTS India, says that though last year they made around 20-25% of the digital spends on social media, it varies quite significantly from month to month. The budgeting part of social media is quite fluid. He says that even though they have allocated a certain budget for social media, its usage decided is very instinctive.
In this video, he talks in detail about how they channel their funds for social media.
This video has been supported by our Digital Partners, Golden Phoenix.
To sponsor the series or to become a video partner drop us a mail through our contact form. You can also let us know if you want your brand to get interviewed.