Elaborating on setting a budget for Social Media Vivek Srivastava, Digital Head, Colors TV says that it all changes from program to program. For a show like Big Boss, they choose to market it heavily on Social Media as compared to other shows.
He further adds that, their Social Media Budget has increased to 2 to 3 times of the budget they had set 3 years back. This, he says, is a recognition of the fact that the population on this group has grown 3 times.
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