Team Pumpkin, a Mumbai based digital and social media agency has bagged the social media duties for Thatspersonal.com, an online store for Sexual Wellness products. That’s Personal is a one of its kind e-commerce store which deals with erotic products like like edible lingerie, flavored lubricants, gels, massage oils, aroma candles, erotic costumes and other accessories.
Considering the fact that discussing intimate details is still considered a “taboo” in the society, this brand is a challenge for Team Pumpkin. In a repressed country like India, talking about intimate toys and products on a social media is quite a risky affair. But Team Pumpkin, seems to be really confident and determined to break the ice. They will be promoting the brand on Facebook and Twitter.
“We are following the “Handle with Care” policy when it comes to Facebook. Facebook has a sensitive audience because of the presence of children, teens and families. Besides that Facebook has a lot of policies pertaining to the kind of content that is being uploaded so we are going to spread the message in a subtle manner. However, for Twitter, we are going to be more upfront and direct. We can openly engage our customers and interacting with them will be easier. We are also planning to approach people through various channels like Whastapp and even Secret App”, says Swati Nathani, Co Founder, Team Pumpkin
“There was a huge demand for intimate products in the market, so we decided to explore this opportunity and fill in the gap. That’s Personal is today a well-established venture with presence across the leading etailers in India. Since the concept is so unique, we wanted a young team with fresh ideas and so we zeroed in on TeamPumpkin”, says Samir Saraiya, CEO, www.thatspersonal.com
According to a lot of surveys the demand for intimate products is very high in the country and the suppliers are few. In such a scenario, Team Pumpkin needs to create unique ways to connect with their customers to achieve the desirable results.