Following a multi-agency pitch, Zicom, a pioneer and leader in the field of Electronic Security in India, has awarded its Social Media & Digital Marketing Mandate to Social & Mobile Agency KRDS India.
The agency which specializes in designing social media strategies, integrating application/microsite development, community building and management, will help the brand to revamp its e-commerce website and strengthen its social media, digital and social presence in India.
On Zicom’s collaboration with KRDS India, Cynthia Gokhale, Marketing Head at Zicom, said: “With the digital population of India touching a whopping 205 crore, it is imperative for concept selling brands like us to be super active on the digital media. After due diligence, we found KRDS to be the right partners who shared our vision. They are equally committed to make India Fee Safe through online education and awareness. We trust KRDS’ rich international experience of over 2000 socialmedia campaigns will add a lot of value to Brand Zicom digitally and are very happy to entrustZicom’s digital image to KRDS.”
Achal Deoda, Business Head at KRDS Mumbai, added: “Working with Zicom is an exciting creative challenge for KRDS India. We will concentrate our efforts on creating the best innovative solutions and thought leadership for the brand.”