FoxyMoron, India’s leading independent digital marketing and media solutions agency has bagged the digital marketing duties of the newly launched Hindi entertainment channel of ZEE Entertainment Enterprises Limited – &TV.
The mandate comprises of managing the channel’s presence on social media platforms including Facebook, Twitter, Google+, Instagram and YouTube. The account was won following a multi-agency pitch.
“This win establishes our foothold in the television entertainment industry and also brings along the creative opportunity to build an entirely new brand. As a digital partner, it will be our aim to make the channel scale from the very beginning. With soaring engagement for brands in the entertainment industry, we have great aspirations for this new channel.” said Suveer Bajaj, Co-founder, FoxyMoron.
FoxyMoron will work towards creating and executing content revolving around the central belief of the channel – Jashn Jeene Ka (celebrating the spirit of living). It will also create programme-specific content for their flagship shows in order to utilize the ever growing populace of the digital space.
This latest win adds to the growing list of prestigious brands handled by FoxyMoron which already includes Ariel India, the L’Oreal India Group (Maybelline New York, Garnier, L’Oreal Paris, Kerastase), Castrol India, Rajasthan Royals, Zee Cinema, WWM Group (Part of the Times of India Group and includes Femina, BBC Good Homes, BBC Good Food) among many others.