Online buying is replacing the traditional way of shopping slowly but effectively. Amazon and Flipkart are considered as the two of the largest commerce firms in India. Their five-day festive blowout last week caught the attention of many online shoppers across the country.
They executed their campaigns using contests, promoting the activity with hashtags and also tried to bring out the best deals for their consumers. It rained discounts and struck a lighting on the market share.
Nevertheless, it is pretty obvious that two can’t sail in the same boat and there is always only one winner. In this case, more than half of the panelists claimed that Flipkart’s campaign was more consistent than Amazon’s.
See the PPT to find out more.