In a cricket frenzy nation, Indian Super League (ISL) allured the football fans of the nation and kick-started its second season on October 3, 2015 which wrapped up earlier this week. Throughout the league, Facebook firmly stood as a prime platform for millions of fans to discover ISL related content, live updates, connect with players, teams and news outlets, and discuss matches with friends.
Between September 30, 2015 to December 20, 2015 around 12 million people had over 38 million interactions on the social media giant.
The ISL campaign commenced earlier in July 2015 on Facebook with the first ever player auction for the league. The live auction TV broadcast was complemented with exclusive behind-the-scenes content from the auction.
Ranbir Kapoor, co-owner Mumbai City FC, shared his enthusiasm about the impending auction with fans of his team.
Posted by Mumbai City FC on Thursday, July 9, 2015
Posted by ISL- Indian Super League on Tuesday, July 14, 2015
Facebook partnered with Delhi Dynamos FC and FC Pune City to exclusively announce the signing of a number of key players and a manger: Roberto Carlos, John Arne Riise, Florent Malouda and Adrian Mutu. The #OlaCarlos announcement featured videos from former teammates, David Beckham, Ricardo Kaka, Zinedine Zidane, Marcelo Vieira, Ronaldo Nazário de Lima and Cafu.
David Beckham lets Delhi Dynamos FC fans know how lucky they are to have Roberto Carlos on their team:
Posted by Delhi Dynamos on Thursday, July 9, 2015
#LetsFootball: Banter & Battle
As the league launch date approached, the team owners came together to promote the league in this Facebook first video:
#LetsFootball: Banter & Battle – it’s on!The warning shots have been fired! The battle for the #HeroISL title kicks off on October 3rd and the clubs are ready. What about you? C’mon India, #LetsFootball!Featuring: Ranbir Kapoor, Virat Kohli, Abhishek Bachchan, John Abraham, Hrithik Roshan & Sourav Ganguly Official.
Posted by ISL- Indian Super League on Thursday, September 17, 2015
ISL Media Day
The first ever ISL Media Day brought the media and top international and Indian players together at a scale never seen before. The league let fans experience media day through this Facebook exclusive video:
Robin Singh gave fans a look at the day in the life of a player on ISL Media Day:
The ISL: Let your friends know you’re watching!
For the first time for a sporting event in India, fans could join the conversation on Facebook through dedicated prompts in the composer section of their profile.
LIVE from the ISL
For the first time in history, the ISL gave fans unprecedented, behind the scenes access to players and talent through Facebook live broadcasts throughout the season.
Chennaiyin FC‘s Bernard Mendy answers questions Live on Facebook prior to the ISL Finals:
Posted by ISL- Indian Super League on Friday, December 18, 2015
Sunil Chhetri answers questions from fans Live on Facebook:
Posted by Sunil Chhetri on Friday, September 25, 2015
“Let’s Football” host, Seema Jaswal, goes Live on Facebook from the Star Sports studio in between shots:
Match Day 11 – Morning everybody its FC Pune City vs Delhi Dynamos tonight! ? Mase & I on Lets FootballStar Sports Footballl #HeroISLISL- Indian Super Leaguee Don’t miss us at 8.30am ?We have a little chat on lasts nights game Atlético de Kolkata vs Kerala Blasters , #Pele & how much Mase enjoys working with me ? #LetsFootball #HeroISL
Posted by Seema Jaswal on Tuesday, October 13, 2015
Match Day Playbook: Using GIFs to Share Match Moments
Launched in October, the ISL immediately adopted the new GIF feature on Facebook to share match highlights and defining plays every day.
Stiven Mendoza’s winning goal in the ISL Finals:
Fan Messages On Ground
During the ISL Finals, messages from Facebook fans were displayed on the perimeter boards at Fatorda Stadium in Goa.
Capturing Moments Off The Pitch
Throughout the season, the ISL welcomed fans and special guests from all over the world.
Authentic Player, Manager and Team Posts
Throughout the tournament, players. manager and teams used Facebook to share behind-the-scenes moments and communicate directly with fans through photos, videos and Live Q&As.
Players and Managers
Chennaiyin FC takes fans along for a ride in the team bus:
Broadcast and Media
Sports publishers kept ISL fans updated and educated with exclusive videos.