How Facebook changed the face of ISL 2015


In a cricket frenzy nation, Indian Super League (ISL) allured the football fans of the nation and kick-started its second season on October 3, 2015 which wrapped up earlier this week. Throughout the league, Facebook firmly stood as a prime platform for millions of fans to discover ISL related content, live updates, connect with players, teams and news outlets, and discuss matches with friends.

Between September 30, 2015 to December 20, 2015 around 12 million people had over 38 million interactions on the social media giant.

The ISL campaign commenced earlier in July 2015 on Facebook with the first ever player auction for the league. The live auction TV broadcast was complemented with exclusive behind-the-scenes content from the auction.

Ranbir Kapoor, co-owner Mumbai City FC, shared his enthusiasm about the impending auction with fans of his team.

 

A message from Ranbir to all our amazing fans! #OneCityOneHeartbeat #MumbaiMeriJaan #IslAuction

Posted by Mumbai City FC on Thursday, July 9, 2015

Seityasen Singh gives his thoughts on being selected by NorthEast United:

VIDEO: Seityasen Singh gives us his reaction after he was picked up by NorthEast United FC.

Posted by ISL- Indian Super League on Tuesday, July 14, 2015

Marquee Announcements

Facebook partnered with Delhi Dynamos FC and FC Pune City to exclusively announce the signing of a number of key players and a manger: Roberto Carlos, John Arne Riise, Florent Malouda and Adrian Mutu. The #OlaCarlos announcement featured videos from former teammates, David Beckham, Ricardo Kaka, Zinedine Zidane, Marcelo Vieira, Ronaldo Nazário de Lima and Cafu.

David Beckham lets Delhi Dynamos FC fans know how lucky they are to have Roberto Carlos on their team:

Bend it like… And it’s none other than David Beckham who has sent an extra special message for the newly appointed #DelhiDynamos Head Coach, Roberto Carlos! #OlaCarlos

Posted by Delhi Dynamos on Thursday, July 9, 2015

#LetsFootball: Banter & Battle

As the league launch date approached, the team owners came together to promote the league in this Facebook first video:

#LetsFootball: Banter & Battle – it’s on!The warning shots have been fired! The battle for the #HeroISL title kicks off on October 3rd and the clubs are ready. What about you? C’mon India, #LetsFootball!Featuring: Ranbir Kapoor, Virat Kohli, Abhishek Bachchan, John Abraham, Hrithik Roshan & Sourav Ganguly Official.

Posted by ISL- Indian Super League on Thursday, September 17, 2015

ISL Media Day

The first ever ISL Media Day brought the media and top international and Indian players together at a scale never seen before.  The league let fans experience media day through this Facebook exclusive video:

Hero ISL Media DayRepresentatives of the #HeroISL clubs had an enlightening time meeting both opponents and media folks last Saturday. Take a look at what transpired at the Hero #ISLMediaDay.

Posted by ISL- Indian Super League on Tuesday, September 29, 2015

Robin Singh gave fans a look at the day in the life of a player on ISL Media Day:

The ISL: Let your friends know you’re watching!

For the first time for a sporting event in India, fans could join the conversation on Facebook through dedicated prompts in the composer section of their profile.

LIVE from the ISL

For the first time in history, the ISL gave fans unprecedented, behind the scenes access to players and talent through Facebook live broadcasts throughout the season.

isl2   Chennaiyin FC‘s Bernard Mendy answers questions Live on Facebook prior to the ISL Finals: 

Live chat with Chennaiyin FC’s Bernard Mendy.

Posted by ISL- Indian Super League on Friday, December 18, 2015

Sunil Chhetri answers questions from fans Live on Facebook:

Posted by Sunil Chhetri on Friday, September 25, 2015

“Let’s Football” host, Seema Jaswal, goes Live on Facebook from the Star Sports studio in between shots:

Match Day 11 – Morning everybody its FC Pune City vs Delhi Dynamos tonight! ? Mase & I on Lets FootballStar Sports Footballl #HeroISLISL- Indian Super Leaguee Don’t miss us at 8.30am ?We have a little chat on lasts nights game Atlético de Kolkata vs Kerala Blasters , #Pele & how much Mase enjoys working with me ? #LetsFootball #HeroISL

Posted by Seema Jaswal on Tuesday, October 13, 2015

Match Day Playbook: Using GIFs to Share Match Moments

Launched in October, the ISL immediately adopted the new GIF feature on Facebook to share match highlights and defining plays every day.

Stiven Mendoza’s winning goal in the ISL Finals:

The goal which crowned #TheNewKings! Stiven Mendoza’s late winner won Chennaiyin FC the #HeroISL 2015. #LetsFootball

Posted by ISL- Indian Super League on Sunday, December 20, 2015

Exclusive On-Pitch Post Match Reactions

Helping bring fans closer to the game and their favorite players, the league shared exclusive player reactions after every match. The videos were shot pitch side immediately after the match concluded to give fans unique insights into the thoughts of key players.

Delhi Dynamos FC player, John Arne Riise, gives his thoughts on his team’s performance:

John Arne Riise marshalled the Delhi Dynamos defence with authority and was key to the Lions’ victory over Chennaiyin FC in tonight’s #HeroISL match.Here’s the exclusive post-match reaction by today’s Hero of the Match.#LetsFootball #DELvCHE

Posted by ISL- Indian Super League on Thursday, October 8, 2015

ISL Player of the Week

Using Facebook’s native polling feature, the ISL conducted a weekly poll to determine the ISL Player of the Week.  The polls were promoted by Star Sports, the official broadcaster of the league during its “Let’s Football” show.

Posted by Facebook Media on Tuesday, December 22, 2015

Fan Messages On Ground

During the ISL Finals, messages from Facebook fans were displayed on the perimeter boards at Fatorda Stadium in Goa.

Capturing Moments Off The Pitch

Throughout the season, the ISL welcomed fans and special guests from all over the world.

Great start team Kerala Blasters. Enjoyed the game and the massive fan support. #LetsFootball ISL- Indian Super League

Posted by Sachin Tendulkar on Tuesday, October 6, 2015

Kerala Blasters co-owner Sachin Tendulkar takes a pitch side shot with the crowd at the team’s first home match:

The legend himself, Pele, posed for a selfie with Mrs Nita Ambani and Atlético de Kolkata co-owner, Saurav Ganguly, at a match in Kolkata:

A brilliant game, superb goals, a fine crowd and a memorable #ISLfie feat Mrs Nita Ambani, Sourav Ganguly Official and the legendary Pelé.#ATKvKER lived up to every expectations. C’mon India #LetsFootball

Posted by ISL- Indian Super League on Tuesday, October 13, 2015

Authentic Player, Manager and Team Posts

Throughout the tournament, players. manager and teams used Facebook to share behind-the-scenes moments and communicate directly with fans through photos, videos and Live Q&As.

Players and Managers

FC Goa manager, Zico shares a moment with Delhi Dynamos manager Roberto Carlos:

Sobre a nossa estreia ontem, o encontro com Roberto Carlos. Ele é o treinador e jogador do Delhi, entrou no segundo tempo e mostrou toda sua qualidade e categoria. E começamos muito bem na Liga Indiana.

Posted by Zico – Arthur Antunes Coimbra on Monday, October 5, 2015

Arata Izumi with teammates Iain Edward Hume and Sameehg Doutie on route to the Semi Finals in Kolkata:

T-2 hours. Iain Edward Hume and Sameehg Doutie saying hi to you guys! Big big big match tonight! We’re on our way to the…

Posted by Arata Izumi on Wednesday, December 16, 2015

Teams

Chennaiyin FC takes fans along for a ride in the team bus:

Ever wondered what it’s like to ride in the team bus with Namma Marina Machans? #ItsInOurBlood #PoduMachiGoalu

Posted by Chennaiyin FC on Monday, November 30, 2015

FC Pune City released their official anthem featuring team co-owner Hrithik Roshan exclusively on Facebook: 

Its time to bleed Orange and Purple with Hrithik Roshan. Check out the teaser video of the FC Pune City’s team song in ISL- Indian Super League 2015.#KarPunekar #FCPCTeamSong

Posted by FC Pune City on Monday, September 14, 2015

Broadcast and Media

Sports publishers kept ISL fans updated and educated with exclusive videos.

Star Sports brings in stars including Olympic medalist Mary Kom to chat about Indian Football and the ISL:

MC Mary Kom steps out of the ring to talk about football – and her answers pack a punch! Watch the golden girl of Indian boxing relive her football memories and talk about the Hero ISL- Indian Super League!

Posted by Star Sports Football on Wednesday, November 4, 2015

 

 


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