Castrol creates brand recall with #ActivCricketSmash


Castrol leveraged the cricket fervor on social with its #ActivCricketSmash. With two major upcoming cricket events, the brand managed to create a stir with Dubsmash.

Brand

Castrol Cricket

Agency

To The New 

Introduction

Dubsmash took pleasure in its glory in the year 2015 when video selfies (velfies) brought selfies to shame. Just when we thought with the year, even the trend of Dubsmash was coming to an end Castrol Cricket proved us wrong by initiating its new campaign on social media called #ActivCricketSmash by releasing a total of three videos.

Objective

To engage the cricket frenzy nation by revisiting the magnificent and humorous cricket moments the Dubsmash way thus making a brand presence on the social media platform.

Execution

The activity was laid entirely on Dubsmash and was launched with Castrol’s cricket ambassador Harsha Bhogle.

Bhogle was seen Dubsmash-ing to some of the most celebrated commentators of cricket bring back many memories along with that creating a brand connect with Castrol.

The core activity was on Dubsmash where people were encouraged to lip-sync their favorite commentary moments out of which 5 finest were short-list. Participants were encouraged to share their masterpieces on Facebook, Twitter or Instagram using #ActivCricketSmash.

Result

The campaign reached over 3.5 million fans were reached via Facebook. More than 80 Dubsmash entries were received for the activity and Facebook witnessed video views of more than 435k.

Given the constant cricket frenzy in the country and a campaign face like Harsha Bhogle – the brand managed to score well on social media.


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