• Latest Updates
    • Industry News
  • Campaign Updates
    • Campaign Spot
    • Campaign Feature
    • Campaign Face Off
    • Campaign Review
    • Topical Spot
    • Ad Spot
  • Industry Telescope
    • Expert Speak
    • Guest Post
    • Campaign Confessions
  • Interviews
  • The Pulse
  • Case Studies
  • Events
    • 30Under30
    • SuperWomen
    • Best Social Media Brands
    • Indian Agency Awards
  • Platform Updates
    • How To
    • Instagram
    • Facebook
    • Threads
    • LinkedIn
    • Twitter
    • Youtube
    • SnapChat
    • Pinterest
  • Marketer's Hub
    • Samosa Snippets
    • Brand Saga
    • Decode
    • Social Media Strategy
    • Deep Dive
ad_close_btn
  • News
  • Industry Updates
  • Topical Spot
  • Experts Speak
  • Interviews
  • Case Studies
  • Campaign Spot
  • Guest Post
  • Samosa Snippets
  • Movie Marketing

Powered by :

You have successfully subscribed the newsletter.
banner
banner
News Snapchat

Snapchat will let its users subscribe to their favorite 'Discover' channel

author-image
Aishwaria Sonavane
15 Feb 2016 09:11 IST

Follow Us

New Update
snapchat-discovery-news
The elevating competition has pushed social media channels to constantly keep evolving to get a grip onto their users. With this trend of updating, Snapchat recently announced that it will now allow users to pick their desired content within the app.

The Discover channel of Snapchat might go under some renovation allowing users to subscribe to specific content. The discover page currently involves channels like Buzzfeed, Cosmopolitan, People, National Geographic, Taste made and many more.

With this update, users don't have to seek to the discover page, instead, will directly receive content from the source within the application as a notification to its 100 million user base.

Snapchat's update is seeking to drive further engagement and crowd within the application itself. The update is most likely to go live in May, but there is a possibility for Snapchat to shift the time frame according to the development process

The disappearing messaging app has found a soft corner in the majority of youth's cell phone, this app is further enabling users to get notified for their favorite content, which currently the discover page does not provide. The update earmarks the importance of user experience for these apps, social networking giants Facebook, Twitter and Instagram have also made significant changes to their timelines in order to enhance user experience over time.

Whether this update will add up to the stickiness of this app or it will open new avenues for Brand Channels to connect with snap chatters only time will tell. Till then let's wait and watch how the active users and brands plan on leveraging this Snapchat update.

messaging Update cell phone people cosmopolitan Channels Snapchat Discover Social media Apps social media apps notification Buzzfeed news Content
Related Articles
Read the Next Article
Latest Stories
banner
banner
banner
banner
banner
Latest Stories
Latest Stories
    Powered by


    Subscribe to our Newsletter!




    Powered by
    Select Language
    English

    Share this article

    If you liked this article share it with your friends.
    they will thank you later

    Facebook
    Twitter
    Whatsapp

    Copied!