Content

84% of Indian marketers expect content demand to grow 5X by 2027: Report

The research shows 96% of marketers are already using AI across different stages of the content lifecycle, with 95% planning to expand usage in the next year.

By Social Samosa

Sep 17, 2025 16:16 IST logo

2 Min read

News

Threads rolls out long-form text option

By Social Samosa

Sep 05, 2025 11:33 IST logo

1 Min read

Guest Post

Navigating the Waves: Trends that Defined CTV in 2023

By Social Samosa

Dec 12, 2023 17:39 IST logo

3 Min read

Samosa Snippets

Zoher Kapuswala on the marketing spread of Nutella India

By Paawan Sunam

Apr 06, 2023 12:02 IST logo

11 Min read

Industry Updates

ShareChat & Moj announce shared knowledge platform for Agency Leaders and Media Heads

By Social Samosa

Feb 27, 2023 11:00 IST logo

2 Min read

Digital

The Ultimate Guide To Festive Marketing: Leveraging Intent With Content

By Paawan Sunam

Sep 21, 2022 08:52 IST logo

5 Min read

Samosa Snippets

The D2C Chapters: How Indian brands are leading consumers to sales through content

By Paawan Sunam

Sep 02, 2022 09:11 IST logo

5 Min read

Samosa Snippets

Zomato Reels Strategy: Marinated in trends to deliver food-themed content

By Paawan Sunam

Aug 30, 2022 05:52 IST logo

24 Min read

News

Meta creates AI Model that translates 200 languages to make content more accessible

By Paawan Sunam

Jul 07, 2022 12:36 IST logo

2 Min read

News

Twitter announces a slate of content partnerships at 2022 Digital Content NewFronts

By Paawan Sunam

May 11, 2022 13:01 IST logo

4 Min read