Twitter

Frank Underwood makes a Twitter appearance with #FranklySpeaking

Social Samosa

04 Mar 2016 00:00 IST

Updated On 04 Mar 2016 11:57 IST

New Update

Frank Underwood makes a Twitter appearance with #FranklySpeaking

Brand: Zee Café

Agency: Social Kinnect

Introduction

Zee Café for the first time allowed people to binge watch House of Cards just one week after the date of the season premiere. To get the buzz going they launched a Twitter interview through GIFs with Frank Underwood.

.@abhinav_jain95 #FranklySpeaking He can, but the White House is where I intend to remain. pic.twitter.com/03l30tj9zS

— Zee Cafe (@ZeeCafe) March 3, 2016

— Zee Cafe (@ZeeCafe) March 3, 2016

Execution

Identifying that GIFs are most uniquely used and nowadays hugely popular, they wanted to leverage its usage to create conversations and conducted a campaign using #FranklySpeaking.

@srinistuff #FranklySpeaking I would get behind @realDonaldTrump just to shove him. pic.twitter.com/Tt07RnDS80

While people were asking questions the brand was creating real time GIFs that would appropriately fit as a response to the question asked.

@baba_speaks #FranklySpeaking pic.twitter.com/LZNMh0k2Jx

— Zee Cafe (@ZeeCafe) March 3, 2016

Once the questions started flowing in, they found appropriate Frank Underwood reactions and created gifs from the episodes

.@Whackkman #FranklySpeaking, I don't want to get on the wrong side ;) pic.twitter.com/KPBr0elefj

— Zee Cafe (@ZeeCafe) March 3, 2016

Result

The campaign #FranklySpeaking reacted positively on Twitter as the tag gained 74,36,802 impressions, the hashtag reached a total of 3,55,932, the official Twitter account of Zee Cafe recieved 478.9k impressions. In totality 154 Twitteratis participated in the campaign with 427 clicks on the link and a sum of 391 likes.

GIFs not only added a fun element but wove in an interactive spirit in the campaign.

gif campaign Social Media Campaign Twitter Twitter campaigns Social Kinnect #FranklySpeaking twitter gifs Zee Café house of cards marathon Frank Underwood #FranklySpeaking Zee cafe House of Cards digital marketing agency