For a country that worships cricket, Bollywood, and entertainment – the Indian Premier League is the hearty platter which serves it all, in style. Annually fixing its throne on multiple screens for over a month, IPL is the grand gala that’s getting grander by the year. If words aren’t to be believed, social media gives us the proof in digits where IPL unsurprisingly managed to create massive buzz.
Social Samosa received exclusive social media breakdown data from PropheSee, where the various aspects of IPL were put into consideration.
Royal Challengers Bangalore was indeed the most royally treated team on varied digital platforms by creating the most engaging content on Instagram, Twitter, and YouTube; the man who led the team and the series, Virat Kohli, was the social captain of this edition of the IPL acquiring the maximum fans on all social platforms standing firm on the top and having the maximum SoV of 33.03%.
Kolkata Knight Riders followed closely by creating the most engaging content on Facebook with 26,211,941.
On the basis of audience acquisition on Facebook, Royal Challengers Bangalore acquired the maximum audiences – 582,858, on Instagram 233,751 audience while 48,008 on YouTube.
Kolkata Knight Riders on the other hand tracked the highest average daily change in Twitter followers with over 2.5k per day.
Some of the fascinating statistics highlighted in the report are:
- Rising Pune SuperGiants witnessed the largest single day fan acquisition with 5.9k fresh followers on April 9, 2016.
- Delhi Daredevils saw the largest fan loss of 3.5k despite their win against the Gujarat Lions but again gained highest followers of 8.2k on the day they lost with Royal Challengers Bangalore.
- Kolkata Knight Riders earned the title of top 3 engaging posts on Facebook, where all the posts were about the team owner and star Shah Rukh Khan with two being with his son Abram Khan.
- Talking about the opening ceremony, Mumbai Indians were on the top with a SoV of 24.78%
Social media score in the digital world has its own significance, as the teams managed to win the hearts of netizens through their digital activities. Take a look at the report to understand detail insights around IPL 9 on social media.