They fought like girls, they won medals, they made it happen – names etched in the Indian history. Albeit, there is a Sindhu and a Sakshi in every lane, locality, and village of our country. An untold story of a mother, a daughter, a sister – striving to achieve things that matter. Things that changed their little world forever.
Voicing these stories in their stylish, graceful, and musical manner, MTV India launched Sunsilk MTV Angels of Rock. A one of a kind content format, Sunsilk MTV Angels of Rock features singers, Jasmine Sandlas, Anusha Mani, Shalmali Kholgade, Akasa Singh – these angels commenced on an adventurous road trip from Mumbai to Delhi, travelling through Gujarat, Rajasthan, UP, Punjab along the way.
These angels of rock are passing through various rural and urban settlements, searching the nook and cranny of the nation, looking for inspiring stories; chronicles of women who challenged stereotypes. Sunsilk MTV Angels of Rock tries to bring to light various issues faced by women across geographies. Each episode culminates with a hair-raising song, one that concludes their journey for the day in the most heartfelt way.
Women empowerment is one of the most abused terms of the modern world. Personalities and brands have often talked the talk for liberating women, with this initiative, however, Sunsilk MTV Angels of Rock walks the talk – going beyond boundaries, looking for real stories and problems that need to be heard. And to convey these stories through music, takes it to an all new level.
The first episode introduced the angels, their aspirations, and sheer passion to make this happen. Each of the four angels shared their candid moments such as training to ride a bike and packing up for the amazing journey they were about to undertake.
The second episode witnessed the angels spread their wings and whizz through the roads on their splendid bikes. The journey was a raw account of every pain, joy, and surprise that came their way. A lot of selfies, a lot more songs – their musical journey proved to be pure inspiration.
Real people, real stories
Rising above the virtual world, Sunsilk MTV Angels of Rock shows our four angels making real connections, interacting with people of substance and share their inspiring stories.
While brands have often spoken about empowering and liberating women, very little is done when it actually comes to acknowledging that is achieved by the fairer sex. MTV goes out of its way, creating content that boldly presents the chronicles of women who won over all that was thrown their way.
Sunsilk MTV Angels of Rock managed to steer conversations across social media channels. Users have been interacting with the angels while sharing rave reviews for the songs created by them.
With Sunsilk MTV Angels of Rock, MTV brings forth the concept of women empowerment with creativity, innovation, and emotions.