Social Samosa Agency Feature – Thought Pot Media
Who Are We?
We are Thought Pot Media, a young and dynamic agency Founded by Pooja Jain and Abhijeet Chandan in January 2013. In less than four years, we have had the opportunity to work with the movers and shakers of the entertainment, FMCG and technology sectors. We believe in exploring uncharted territories and using disruptive campaigns to create brand communications that leave a lasting impression while building on their presence and product.
Since our inception, we have grown multifold and have recently forayed into video production with the launch of our new vertical – Thought Pot Studios. We are very excited about the pace we are moving at and are hungry for more!
What’s In The Name?
We think the name Thought Pot Media has a ring to it and it leaves you with easiness and recall value. Everything in digital or anywhere stems from a single thought and is the root cause of every action, so that was the thought behind Thought. The Pot was added because it gives the whole name a much needed peppiness. We had other reasons too, but let’s stick to the peppiness for now.
What We Do?
We are an end-to-end digital media agency and our mandates include everything right from digital marketing to handling our client’s presence on social media platforms and more.
Why We Do It?
Back in 2012, the digital landscape in India was at a very nascent stage and most agencies stuck to the tried and tested methods as not everyone understood the medium well enough to exploit its potential. We, at Thought Pot Media, love a good challenge and the idea of starting up, while India was yet to take to the digital medium like global audiences had, was a huge risk that we knew we just had to take. We believed in our abilities to take up this challenge and turn it around to create lasting conversations with consumers. Pooja and Abhijeet were extremely passionate about their work and brand building, and the industry was not giving them enough opportunities to prove their mettle. So they decided to take matters in their own hands!
How We Evolve?
After our first client, we grew very quickly and bagged many prestigious accounts, as a result of which, we had to expand exponentially. With time, our clients also began to trust us as someone who could create their brand image using films and TVCs and that is how Thought Pot Studios came to be.
We would also like to explore other verticals at a later stage so we can provide our brands with complete end-to-end communications solutions.
Social Responsibility In Social Media
The one thing that is on point about Social Media is the transparency that comes with the mediums. With all the concerned parties knowing exactly what’s going-on on their dashboards, it only becomes easier for everyone to be on the same page when it comes to the views, the engagements, the impressions and of course, the moolah.
Need Of The Hour
While the social landscape keeps getting a retouch every now and then, we feel it’s imperative to pen down a framework that takes care of all things digital, transparently. We strive towards building crystal clear contracts which help us in formulating a guideline-friendly strategy. This keeps both the clients and us as an agency at peace.
We Learned The Hard Way
Never discard an idea!
They Work With Us
We have worked with brands such as Kerala Blasters, Nobel Hygiene, Ban Labs, Gef India, Oakley, Truecaller, Nimbuzz, 20th Century Fox, Sony Pictures Entertainment, Dharma Productions, Hindustan Pencils, Unibic Cookies, PlayStation India, PVR Pictures, Universal Music Group, Life OK and many more.
Industry As We Foresee
While we are only a few steps behind the digital revolution that’s happening globally, brands and consumers are changing rapidly and are taking to the digital medium like never before. India is also turning into another ‘mobile-first’ market, enabling brands and consumers to have real-time conversations at any given go. At such a time, digital agencies and expertise have become the top-most priority for those looking to build their brands and expand their presence.
It is a very exciting stage to be in and we are restless to see what turns the ecosystem takes and hope to continue to create engaging storylines.
A Day Without Internet
We exist only because the internet exists!
Lastly, Are We Hiring?
Yes, we are currently looking to expand with the start of our new venture into production. Also, we are always on a lookout for aspiring young talent who want to make a name for themselves and take the industry by storm.