Fashion e-commerce start-up scene on a rise through Instagram

Aishwaria Sonavane
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Fashion e-commerce start-up scene on a rise through Instagram
Drifting the attention from the good old’ Flipkart and Amazon, these potential designs have spread their wings all over digital and right now making Instagram the hub of their market, which you can’t afford to miss. The article explores how Instagram is helping these start-ups in creating #TheSocialBoom.

Feeding the ‘oh-I-got-nothing-to-wear’ league with fashion, start-ups have popped up with tailored accessories and outfits that have twinkled the eyes of style adorers, complimenting their skin-tones, curves with cult and gracefully fitting in the definition of trends for this generation. Vying for some piece of attention, these upcoming e-commerce labels have hijacked the photo-sharing portal to visually entice the shopaholic within all of us and trust me, its working!

Stalk buy love

Visually pleasing, a page no girl would get bored of scrolling and overpowered with pastels, this label boasts of having the best backs and urban styles. So get on their Instagram page, stalk, buy and you’ll love!

Just Peachy! #thursdaymorning #peach #keepstalking #stalkbuylove

A photo posted by StalkBuyLove (@stalkbuylove) on

Missa More

A blend of elegant Indians and gallant contemporary prints is how we choose to describe the collection this brand possesses. With Indian models adorning these designs, this page has plenty to offer.

Style fiesta

As their bio reads “Pieces that are conversation starters”, this brand brags about their enormously chic range of accessories from ornaments, sunglasses, phone covers and more to emboss your outfits.

We absolutely love our Black Belt Choker on @rachitabee! Have you bought yours yet? #stylefiesta #chokers #90s

A photo posted by StyleFiesta.Com? (@stylefiesta) on


Remember how they say accessorizing is the most fun part of an outfit? Well, with cupidity just reaffirms this statement yet again with their girly, delicate and attractive collection of laptop skins, umbrellas, phone covers and note books. Cupidity is an ideal destination for the corporate/college girl looking for pretty assets to fill her handbag.

pouch ₹550 iPhone case ₹800 Credit card case (customisable with your name) ₹500 Only on #newcollection

A photo posted by By Karishma & Masumi (@cupidityonline) on

All things Pink #cupidityonline

A photo posted by By Karishma & Masumi (@cupidityonline) on


Transforming the Indian perspective of adorning jewelries, Pipabella is dedicatedly designing this vital accessory right from minimalism to intense embellishments for any and every outfit you wish to carry.

PS: Benefitting from the Instagram Story feature, this brand actively keeps giving us glimpses of their upcoming collections.

Out-take from our next collection? Location courtesy: #LaunchingSoon #PipaBella

A photo posted by Pipa + Bella (@pipabella) on


Paintcollar they call themselves, quirky and absolutely creative we say. As their bio suggests, connecting art with lifestyle this informal brand is a space for artists to get their artwork converted into merchandise. Coming raw from an artist’s mind, these merchandises offer more than you desire.


Ever thought how would it feel to become a professional shoe designer? Sounds amazing right! Well, someone is living the dream and they’re doing a darn good job at it. Reinventing and redesigning the Indian Juttis, needledust has an array of delicate designs that will beautify your feet with prints and embroidery.

Fancy pants the store

Embarked upon a journey to make you as passionate about looking great and feeling confident, Fancy pants store on Instagram has laid out every kind of prints and patches, apeing the celebrity outfits for you.

Preciosa fashion house

Sapna and Natasha Lulla’s fashion project, Preciosa fashion house is the label under which they put their unique designs on display and detailing about their products through Instagam.

Pig tales and ponys

A gleeful hair accessory brand, lovingly provides you with beautifully weaved handmade hair accessories, with each piece having its own charm.

My #ethnicfix

A photo posted by Pigtails and Ponys (@pigtailsandponys) on


A photo posted by Pigtails and Ponys (@pigtailsandponys) on

The evolution of Instagram has only done good to our lifestyle. From overpowering our photos with bold (read gaudy) filters and corny borders to creating beautiful blogs and putting talents on visual display, we surely have come a long way in our digital-world and these labels have enhanced the fashion scene of our country. Conclusion? This phenomenon such proves how social media is a platform bursting of opportunities to leverage on, with Instagram acting like a massive fashion e-magazine.

To get your sassy fashion label up on our list, write to us on Stay tuned in for the next story of #TheSocialBoom series. You can read other stories under this series here.

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