With visuals of a war scene of fighter airplanes swimming in the air, visually pleasing rapid movements of these planes supported with a background narration of a girl, this official campaign of the Indian Air Force titled 'Ek Ladki Hoon Main' recalls how the society looks down upon woman.
Yet again, taking a feminist approach to their content Indian Airforce attempts to normalize and encourage women to become a part of the defense force of the country. Conceptualized by the GREY, the campaign looks at empowering women and changing the societal stereotypical perspective towards women.