Popular Blogger, Editor and Creative Director at an online magazine, Sheena Dabholkar shared her honest opinions about the business of Blogging / Influencer Marketing with a tweetstorm.
An exhaustive account of her experiences with Brands, Startups, PR Agencies and Influencer Marketing Platforms, her tweets relate to the plight of passionate and self-driven bloggers and Influencers. Spare some time out of your busy schedule and read through these honest truths about blogging with due attention, cause this is GOLD
The Business of Blogging / Influencer Marketing has been getting tainted for long now, from fake profiles to automated bot led tweets, vanity metrics, and shallow understanding, our ecosystem is fractured with cracks from all corners. While Industry veterans, analysts, and marketers have been promoting the best practices for this discipline, it’s high time for the digital marketing community in India to come together and discuss the inherent gaps in the Influencer Marketing ecosystem.
We need a standard framework and policies to address the concerns of each stakeholder Bloggers/Influencers, Brand managers, PR Agencies and Influencer Marketing Platforms. The onus is on the innovators, early adopters, and believers of Influencer Marketing to make sure that this phenomenon does not end up as just another fad. The approach might ruffle some feathers here and there but in the long term it would pay off in the right stead.
As a custodian for this ecosystem, we would be happy to facilitate a forum for fair and open discussion. Do write to us at firstname.lastname@example.org if the thoughts shared resonate with you.
Thank You, Sheena, for sharing this with the community at large, we hope that this triggers some food for thought towards course correction.
If you have more to add to this list of honest truths about blogging / “influencing” Share your thoughts in comments or write to us.