Judwaa2 emerged as one of the most talked about films on Twitter across India with more than 500k recorded tweets during its opening weekend from September 28 to October 3!
With over two million Tweets in 2017 so far, courtesy to the Judwaa2 Party with Twitter, special Meet & Greet sessions in several cities in India, engaged fans with personal reminders from Varun Dhawan before the film’s release, and introduced a special #Judwaa2 film emoji. The emoji depicting Varun Dhawan’s two twin characters from the film, is live until 9th October.
In addition, the most talked about under 30 Bollywood celebrity on Twitter, Varun Dhawan, Jacqueline Fernandez and Taapsee Pannu, delighted fans with sneak peeks and exclusive video content on the platform in the lead up to the premiere. Across the opening weekend, Bollywood fans and celebrities alike joined in the Judwaa2 conversation sharing their love for the film and rooting for their favourite actor, Varun Dhawan!
— Varun Dhawan (@Varun_dvn) October 1, 2017
— Varun Dhawan (@Varun_dvn) September 30, 2017
— Ayushmann Khurrana (@ayushmannk) September 29, 2017
— kiku sharda (@kikusharda) September 29, 2017
Here’s more details on how Varun Dhawan, Jacqueline Fernandes, Taapsee Pannu and crew, indulged Judwaa2 fans across India with major treats on Twitter this season:
The Judwaa2 Party with Twitter: The film launched the Judwaa2 Party with Twitter, presenting special Meet & Greet sessions in key cities of India, giving lucky users a chance to get up-close and personal with the film’s cast exclusively through Twitter. Five winners each from Kolkata, Ahmedabad, Delhi & Mumbai got a chance to interact and dance with their favourite film stars. Users could participate by Tweeting with city specific hashtags – #Judwaa2inKolkata, #Judwaa2inAhmedabad, #Judwaa2inDelhi and #Judwaa2inMumbai.
— Varun Dhawan (@Varun_dvn) September 18, 2017
— Nadiadwala Grandson (@NGEMovies) September 18, 2017
— Varun Dhawan (@Varun_dvn) September 24, 2017
— Varun Dhawan (@Varun_dvn) September 23, 2017
Twitter Reminder by Varun Dhawan: Fans engaging with the film and its stars on Twitter as part of the 9 se 12 Judwaa2 Party activity with Twitter in Mumbai, Delhi, Kolkata and Ahmedabad received a personal reminder from Varun Dhawan before the film’s release through a unique ‘Twitter Reminder’.
The #Judwaa2 Emoji with Twitter: Users could Tweet with #Judwaa2 to activate the special film emoji depicting Varun Dhawan’s two twin characters from the film and participate in the conversations. Millions of fans across the country activated the special emoji by Tweeting with #Judwaa2, #TanTanaTan, #OonchiHaiBuilding, #AaTohSahi now to 9th October.
Live broadcast of Judwaa2 trailer launch on Periscope: Fans were delighted with a live broadcast of the Judwaa2 trailer launch enabling them to catch the action with their favourite stars first hand LIVE #OnlyonTwitter
— Varun Dhawan (@Varun_dvn) August 21, 2017
Talking about the partnership, Chief Marketing Officer at Fox Star Studios Shikha Kapur said, “We wanted to take a leap ahead with social marketing for Judwaa 2. Twitter, being an effective conversation platform, was crucial to our plan to drive engagement with Judwaa 2. Together, we launched a partnership to create a sustained engagement plan with the fans of Varun Dhawan and Bollywood Movie-watching audiences over a period of 4 months and created promotion pillars like the Judwaa 2 Emoji launch and the multi-city engagement platform connecting fans with the lead cast of the film through hyper- localised targeting. We are delighted that the movie has received such amazing love on Twitter and hope to recreate the same magic for future campaigns.”
Viral Jani, Head of Entertainment & TV Partnerships, Twitter India, commented: “Twitter is the best place to see what’s happening in Bollywood and to talk about it with other Bollywood lovers. We regularly see celebrities and the who’s who in the industry having conversations and interacting with their fans on the platform. Through this partnership with Judwaa 2, we were excited to provide several #OnlyOnTwitter experiences and reach many more Indians outside of metros who can now try Twitter as their best way to get real-time updates on Bollywood and their favourite actors and actresses.”