Bollywood

ormax reportReport

Hindi box office share drops to 40%, South dubs drive 31% of revenue: Report

While the overall box office declined marginally by 3% from ₹12,226 crore in 2023, it still marked the fourth year that the Indian box office crossed the ₹10,000 crore benchmark, following 2019, 2022, and 2023.

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In the 'Bhool Chuk Maaf' campaign, fictional job listings and meme-led character banter were used to spotlight a never-ending wedding day, reframing familiar chaos as cultural commentary on modern relationships and societal pressure. Here’s how it unfolded.Case Studies
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