Pixel 2, the android smartphone designed, developed and marketed by Google has released a new video titled A Day Out With The Lad featuring Rahul Dravid.
In the 3-minute long video titled A Day Out With The Lad – Dravid who is a cricketing legend and the India A coach is seen hangingout with his boys. The video captures the fun filled time, which all of them have, with Pixel being an integral part.
The video is being promoted with the help of influencers on social media. A Day Out With The Lad is uploaded from Google India’s official YouTube handle and has clocked more than 10 million views in 2 days.
— sameer ketkar (@sameerketkar) December 12, 2017
— Abhilash (@knowabhilash) December 12, 2017
— Disha Shetty (@disha_shetty) December 12, 2017
The campaign heavily relies on Dravid’s popularity and is supported with an agile marketing nexus by Pixel 2.
Google entered the premium smartphone segment last year with Pixel and recently, it has recently launched its latest edition Pixel 2. Prior to this, the brand had launched a campaign with Twinkle Khanna, taking a unique celebrity endorsement route.