Club Mahindra’s My Family First urges people to take family vacations

My Family First

In Club Mahindra’s latest campaign My Family First the brand urges everyone that this New Year, we all make a resolution of going on a nice long family vacation and re-connect with each other.

Times are changing, and so is our equation with our family. While some of us are caught up in the daily grind of work, others are too disconnected from their families because they stay away from their hometown. As a result of this, we end up spending less time with people whom we love and matter to us the most. In Club Mahindra’s latest campaign My Family First the brand urges everyone that this New Year, we all make a resolution of going on a nice long family vacation and re-connect with each other.

The communication aims to highlight that let’s all keep our family first before everything else. The brand has released a series of four films online, each highlighting how we are busy in our respective lives that we often ignore how it is affecting our relationship with people in our family.

Social media noise

With the help of online influencers, the brand is promoting these videos. My Family First has managed to create enough noise on social media and is being appreciated online.

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