In Club Mahindra’s latest campaign My Family First the brand urges everyone that this New Year, we all make a resolution of going on a nice long family vacation and re-connect with each other.
Times are changing, and so is our equation with our family. While some of us are caught up in the daily grind of work, others are too disconnected from their families because they stay away from their hometown. As a result of this, we end up spending less time with people whom we love and matter to us the most. In Club Mahindra’s latest campaign My Family First the brand urges everyone that this New Year, we all make a resolution of going on a nice long family vacation and re-connect with each other.
The communication aims to highlight that let’s all keep our family first before everything else. The brand has released a series of four films online, each highlighting how we are busy in our respective lives that we often ignore how it is affecting our relationship with people in our family.
Social media noise
With the help of online influencers, the brand is promoting these videos. My Family First has managed to create enough noise on social media and is being appreciated online.
— Vipul M. Mali (@vipulmmali) December 25, 2017
There are some campaigns that you make because it is your job, and some which come straight from the heart. Here is a campaign which I am super proud of! This new year, I resolve to put #MyFamilyFirst https://t.co/o5i8OnbzE5
— Tishya Relia (@tishyarelia) December 22, 2017
This just gave me goose bumps I don’t know what my family must be going thru, I live 700 kms away from them and sometimes I don’t see them for months. Coming year will be #MyFamilyFirst I will spend more time with them
— ? (@LoyalViratFan) December 23, 2017
This is just like my story, Even i travel a lot due to work and don’t have enough time to spend with my family. This has opened my eyes and coming year is definitely going to be #MyFamilyFirst @Clubmahindra
— Mystic Guru (@mohitraj07) December 23, 2017
— Hardik Desai (@desai_hardy) December 21, 2017