Wavemaker, GroupM’s new billion-dollar revenue, media, content and technology agency created from the merger of Maxus and MEC has announced the retention of media duties for Perfetti Van Melle India.
Maxus (now part of Wavemaker) has been the agency on record and had first won the media mandate for Perfetti Van Melle India in 2006.
Speaking on the successful retention of the business, Kartik Sharma, Managing Director – South Asia, Wavemaker said, “We are extremely delighted to continue our decade long partnership with Perfetti. It is a huge moment of pride as this is the first win for us as Wavemaker. We couldn’t have asked for a better start to this year.”
Says Navin Khemka, Managing Partner, Wavemaker India, “Working with Perfetti, one of the largest confectionery manufacturers in the world, has been a great experience right from the start of this journey. We have together built iconic brands and continue to deliver unmatched media value for them.”
Rohit Kapoor, Director – Marketing, Perfetti Van Melle India said, “Wavemaker (erstwhile Maxus) team has played a significant role in building our brands over the years. We are excited to share that our partnership with Wavemaker will continue after a comprehensive media agency validation process. Wavemaker has consistently demonstrated adequate capabilities to support us to achieve key business objectives, drive performance and innovation rigour.”
The pitch was for the entire portfolio of brands and involves only offline duties. The multi-agency pitch saw participation from other leading agencies.