media mandate

WPP Media has won the consolidated media mandate for Nilkamal Limited, with EssenceMediacom appointed to handle both digital and offline media duties. The scope includes media planning and buying, digital strategy, and execution. Industry Updates

WPP Media wins Nilkamal’s full media mandate, EssenceMediacom to lead execution

The agency is expected to utilise WPP Media’s audience analytics tools and martech infrastructure, including AI-based segmentation and programmatic media solutions.

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