#IdhuNammaPride Gulf Oil Lubricants introduces Mr. Pride this IPL
With interesting teasers, Gulf Oil Lubricants India finally reveals who Mr. Pride is. Take a look at the Gulf Oil Lubricants IPL Campaign here
Gulf Oil Lubricants India Limited, as the principal sponsor of CSK launched their central protagonist Mr. Pride, a mysterious, helmetted CSK Player, who personifies Gulf Oil’s brand values of quality, endurance and passion.
Named after Gulf Oil’s flagship two-wheeler engine oil, Gulf Pride 4T Plus, Mr. Pride is an embodiment of the company’s cutting edge products that have set a benchmark for the lubricants industry in India. Similar to Mr. Pride, who embodies personality traits of being faster, stronger and more powerful than any other CSK player, Gulf Pride 4T Plus is known for its ‘Insta Pick Up’ feature that enables bike riders to achieve the maximum out of their vehicles & stay ahead of the race.
Thala reveals Mr.Pride's true identity. Well.. almost! IDHU NAMMA PRIDE #IdhuGulfPride pic.twitter.com/JrnhoiijUH
— Gulf Oil India (@GulfOilIndia) April 28, 2018
“Gulf Oil’s successful association with Chennai Super Kings has enabled the brand to find a great connect with the fans and consumers alike. We launched Gulf Pride 4T Plus in its new packaging with the CSK Players, including MS Dhoni, Gulf Oil’s Brand Ambassador, on 30th March 2018. Since then, Mr.Pride has been a perfect human embodiment of Gulf Pride 4T Plus that has created both excitement and understanding of the product’s Value proposition in the hearts of CSK fans,” said Mr. Ravi Chawla, Managing Director, Gulf Oil Lubricants India Limited.
The ‘Who is Mr. Pride’ question has burnt the social media charts, making Gulf Oil the most talked about brand in this season of the IPL. The company has featured repeatedly among the top ten brands on Twitter through the course of the IPL. In fact #IdhuNammaPride, which denotes “This is my Pride”, has become the most used hash tag by CSK fans after #WhistlePodu.
As a part of the unveiling strategy, the company released a series of three teasers in which Mr. Pride is shown interacting with MS Dhoni, Harbhajan Singh, Dwayne Bravo and other CSK players. In every teaser, Mr. Pride expresses his superiority and the players’ conversations add to the mystery around his identity.
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At the end of every commercial Dhoni signs off with, ‘Idhu Namma Pride’, capturing the tagline of the campaign. The final reveal, currently trending on Twitter, showcases Mr.Pride along with CSK captain MS Dhoni, Gulf Oil’s Brand Ambassador and an avid bike lover, Gulf Pride 4T Plus in his own bike to race ahead, while leaving all the other CSK fans bewildered on Who Mr.Pride is.
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