Bajaj Allianz Travel Insurance launch an #Unplanned commercial!

Bajaj Allianz Travel Campaign
SAMMIE

Bajaj Allianz Travel Insurance launched a new campaign titled #Unplanned. The Bajaj Allianz Travel Campaign is conceptualized by WATConsult and focuses on the people overlooking the aspects of  unplanned circumstances while travelling.

As part of the campaign, a video was produced of an “unplanned” ad commercial focused on how people tend to overlook the aspects of unplanned circumstances while travelling.

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Speaking about the campaign, Rajiv Dingra, Founder, and CEO, WATConsult said, “What If you lose your baggage, personal possessions, or cash while traveling? With the same in mind, we conceptualized #Unplanned campaign for Bajaj Allianz Travel Insurance which highlights the smallest of ‘What Ifs’ of travel. Simple yet insightful, the campaign highlights the importance of taking Travel Insurance with a little pinch of humor”

Chandramohan Mehra, Chief Marketing Office, Bajaj Allianz General Insurance said, “The significance of adequately planning for a trip always exists in the back of the mind of any traveler. However, most people forget that without insurance, their planning is not complete. #Unplanned digital initiative drives across the message that lack of planning leads to chaos and unpleasant experiences. Our aim is to get travel insurance at the top in a to-do-list when the travel is being planned. “


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