Infographic: How travellers traverse through social media while vacationing

social media travel statistics

The infographic takes a look at social media travel statistics that will help travel & hospitality brands form a competitive and engaging digital marketing strategy.

When was the last time you were inspired to put your travel shoes on and take a bike ride to Leh-Ladakh  after seeing your friends sharing their adventures of the place on Instagram? Whether it be reading, writing, researching, or travelling – social media has spared no sector and has emerged as the one stop destination for all the inspiration you need to embark on something new everyday.

A latest infographic by MDG Advertising on social media travel statistics reveals that 52% of Facebook users say their friends’ posts inspire their travel plans, while some 67% of travel enthusiasts use Instagram to find inspiration for new journeys. It is true that nowadays people have become more keen in utilizing social media while planning their getaways, also while on a trip and post it sharing the moments captured – 74% of travelers use social media while on vacation. 

Also Read: Infographic: 70% of marketers plan on incorporating video in their Facebook marketing strategy

Check out the latest infographic on social media travel statistics, which looks at social media travel trends, highlighting some amazing stats.

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